Stop Dreading Writing Emails: How Flodesk Studio Changed Everything
I feel very passionate about some of the tools I use in my business, one of them is Flodesk, an email marketing platform that is a designer’s dream. But while I use Flodesk, love the company, and encourage other people to use Flodesk, there’s still a roadblock to sending emails—actually writing them!
To be honest, I LOVE writing! Which is why it sometimes baffles me that it can take over an hour to write an email that should not take more than 20 minutes. I’m still a chronic over-thinker and need to make sure everything is just so. But that ends today because… Flodesk announced a new app to help you write emails. I’m not joking.
Enter Flodesk Studio: a brand-new email design app, built by real human designers, accelerated by AI, and finished by you. You describe what you want, then Studio brings it to life on-brand. You refine it in chat or pixel by pixel. Use it inside Flodesk or export the HTML to any provider - Mailchimp, Kit, Beehiiv, whatever you're on. (This incredible tool is currently free in beta!)
While many times the design of an email can be people’s roadblock to writing them, for me it’s been the writing, but not anymore with Flodesk Studio. You have not just the beauty of designer-worthy emails, you have the help of AI, backed by real human designers, who can write your emails flawlessly.
How Flodesk Studio Actually Works (Step-by-Step)
Let me walk you through the process because it's genuinely so simple:
Create your email - Open Studio and start a new email.
Choose your style of email - Do you need a welcome email? Newsletter? Annoucement? You pick.
Write a prompt - Studio provides an outline and asks you some questions, and you fill in the blank.
Let AI do its thing - Studio generates copy and design options for you and you get to pick the perfect design for your email.
Refine in chat or pixel-perfect - Don't like a headline? Ask the AI to rewrite it or you can. Want to adjust spacing? Make micro-edits directly
Hit send - Your designer-worthy email is ready to go in minutes, not hours.
The whole process? 10-15 minutes MAX. Compare that to my usual hour+ of overthinking and rewriting.
AI Done Right (Without Losing Your Voice)
I know what you might be thinking: "Wait, isn't AI-generated copy impersonal? Won't it sound robotic?"
Honestly, this was my hesitation too. Because after using ChatGPT a lot you can definitely pick it out of a lineup. But here's what surprised me: it doesn't. Most AI tools want to make the art for you. Flodesk built the opposite. Studio hands you a designer-built system, applies your brand, and gets out of your way so you can create. Accelerated, not generated - and it exports to any ESP.
For someone like me who overthinks every word, this is PERFECT. Instead of staring at a blank screen for 20 minutes, I have a solid draft to work from in seconds. Then I can spend my energy refining and personalizing if I need to instead of creating from scratch, or I can choose to send as is because honestly it’s extremely well-written.
The Ease of Flodesk Studio
I haven’t been more excited to write an email in… probably ever, because Studio makes it so easy. You create an email, choose a format, give it a prompt and the email is written for you, with designs you can choose from, then you can make any wording or image adjustments and send off your emails!
No more second-guessing, rewriting, pounding your head against a brick wall, this is true simplicity at it’s finest.
Designer-Worthy Emails from Flodesk Studio
You don’t have to be a designer to get drool-worthy emails. Just like with Flodesk, Flodesk Studio offers:
Pre-made brands to start with if you don't have one yet
Everything you need to make your emails look as good as multimillion-dollar brands
Studio stores detailed brand information so your marketing stays pixel-perfect
I truly have never seen anything like this tool and it makes designing fun, fast, and able get in front of your audience to continue building that connection and trust.
Built in Public—with new features being added daily
Right now, this is a Beta product, and the cool thing is you and I are able to get in on the action and use it for ourselves while they’re tweaking it to perfection! What I love about Flodesk is their transparency; and true to their values, they are opening this up to all of us while encouraging us to provide feedback, share things we wished were there or whatever bugs we’re encountering while using Studio because they want to make the best possible product.
In my opinion this is the smartest way to build a product, giving a devoted community the chance to try it out and report back with findings, praise, and suggestions.
This is one of the reasons I love this company. The team at Flodesk is transparent and upfront. They genuinely care about the user-experience and want to know how we’re liking Studio. In the emails they sent us about the release of this product they were begging for feedback and sharing what we thought. And I love that. Not only are they welcoming opinions and criticism they aren’t taking it personally (as they specifically said “go in and break stuff”) and it’s that total humility and belief in their product and relying on the user experience that makes me love the company and be a cheerleader for it.
Real Life Results from Using Flodesk Studio
After sending my first email with Studio, I received a response back from one of my subscribers saying she was ready to hop on a call to talk about working together. I haven’t received responses from my emails in a while and it was so exciting to get this and more exciting that the email writing process was cut down by more than half! No longer do I have any excuses to take so long to write an email, I can write, send, and see results come back within a ½ hour.
What shocked me most wasn't just the speed (though cutting my email time in HALF is huge). It was that the response came so quickly. That email I sent? The one that took me 20 minutes instead of an hour? It generated a conversation and a potential client inquiry within the hour it was sent.
That tells me something important: my voice came through in the email. The call to action was strong too, but the bulk of the written email was done for me, and when your emails look THIS good AND read authentically? That's when conversions happen.
For coaches and service providers especially, email is your most direct line to your audience. Studio removes the friction that's been keeping you from sending emails consistently. No more "I'll send it tomorrow when I have more time." No more guilt about the backlog of unsent emails.
Try Studio for Yourself!
How to Get the Most Out of Flodesk Studio
Use your brand voice in the prompt - Include tone descriptors. "Write this in a conversational, warm tone" or "Keep it professional but not stuffy"
Don't accept the first version - Ask for rewrites in chat. "Make this punchier" or "Can you emphasize the deadline more?"
Mix AI with your personal touch - Give it everything: “word vomit”, if you will, because then AI can create structure, cohesion, and give you a great final draft.
Experiment - Try different formats, tones, and prompts. What works best for your audience?
The reality is this: tools like Flodesk Studio exist to remove barriers between you and your audience. The less time you spend wrestling with email design and copy, the more time you spend on what matters—building relationships, serving clients, growing your business.
And the cool thing about Studio is that email is just the beginning. Forms, pages, and other marketing materials are in the works and coming very soon!
If you've been putting off email marketing because of the time or design commitment, this changes everything. Flodesk Studio makes it accessible, fast, and beautiful.
And right now? It's free in beta. No risk to try it out.
Hey friend! I’m the designer who believes your brand should reinforce your expertise, not diminish it.
You’ve worked too hard to feel like your brand and website “aren’t working for you like they should.” Your brand is how you’re perceived and your website is where people can connect and purchase from you, when those work in harmony, your biggest goals are possible.
