the Life-first business, growth, change, encouragement, and real-talk podcast

WELCOME TO

I host the Rebrand with RuthAnn podcast where I talk about life-first business, navigating growth and change, rebranding with intention, and behind the scenes of what it really looks like to build something sustainable while raising littles.

It's honest, encouraging, and designed for women who want to grow their business with an impactful brand without sacrificing what matters most.

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NEWEST EPISODE

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What you’ll find with this show

  • Each episode has a companion blog post style outline so you can get all the info of the show with (or without!) listening—whichever suits you and your schedule!

  • Every month I like to do a guest and solo episode which offers variety and also showcases the expertise of many industry leaders so you can grow your business.

  • I believe your business should support your life, not the other way around. I often talk about motherhood, leaning into your passions and building a life you love - while having a business that supports that.

I'm always looking for inspiring women to join me for real, unfiltered conversations about business, growth, and navigating change.

Want to be a guest on the show?

I'd love to hear from you if:

  • You're a woman entrepreneur with expertise or experience to share

  • You've navigated a pivot, rebrand, or major transition in your business

  • You're open to getting real about the messy middle—not just the highlight reel

  • You have insights that would resonate with coaches and service providers building life-first businesses

This isn't about having it all figured out. It's about showing up authentically and sharing what you've learned along the way.

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New episodes drop twice a month where I have real-talk conversations about rebranding, design, and building a business that works WITH your life (not against it).

Meet Your Host

I’m RuthAnn, the brand and website designer for women coaches and service pros ready to step into their next era of business growth.

I started this podcast back in 2023 to have the real, unfiltered conversations of, not just the mountain top moments but the (far more interesting and often not as talked about), messy middle of navigating growth, change, and rebranding.

Join me and my guests for episodes every other week where we discuss branding and website design, motherhood, entrepreneurship, and creating a business that supports your life–not one that overtakes it.

Whether you're considering a rebrand, navigating a pivot, or just want to feel less alone in the messy middle, this podcast is for you.

All Episodes

Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

You Don't Need Headshots, You Need a Brand Photoshoot That Helps You Sell with Ashley Ice

Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with, the difference between headshots and a brand photoshoot; we talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot and much more. If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, this is the episode for you.

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

But Why? Behind the Scenes of My Own Rebrand and Business Name Change

Well friends, after nearly 10 years as R Artspace, I'm practicing what I preach and I am rebranding to reflect who I am today and where I am headed. My business is now Rebrand with RuthAnn! With a new business name, new website, and so many more things, I’m sharing a look into what went into this decision to rebrand, why now, and how this impacts you.

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

How a Rebrand Gave Actor Meg Salisbury the Confidence to Book More Roles

In this episode, I sit down with my past client Meg Salisbury - an actor, model, and mindset coach - to talk about how her rebrand transformed her confidence and helped her book more roles. Meg shares what it was like investing in herself during her 'Glow Up Year,' the importance of branding in today's social media-driven acting industry, and what to look for when hiring a designer. If you've ever wondered whether outsourcing your branding is worth the investment, this conversation will show you exactly how it can position you for growth.

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

How Long Does a Brand and Website Redesign Actually Take? (Less Time Than You Think)

How long does a brand and website design actually take? If you've been putting off a rebrand because you think you don't have time, this episode is for you. This is also for you if a rebrand has been on your mind, maybe not an active goal for right now, but this is something you’re considering for the future. This episode will give you great food for thought.

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Motherhood + Lifestyle RuthAnn Rafiq Motherhood + Lifestyle RuthAnn Rafiq

Letting Go of the Agency Model, Therapy, and Finding Our Dream Home: My 2025 Year in Review

It’s that time of year where I do my Year in Review wrap up where I lay out the wins, losses, changes, and big lessons I’ve learned from the year. This is not a teaching episode or business value-packed episode but rather it’s a girlfriend style chat, sharing the real, the raw, and behind the scenes messy middle of being a business owner and a mom of littles, and figuring it out as I go. 

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Befriending the Competition: How Finding Your People in Your Industry Changes Everything with Allison Burns

She works with the same types of clients I do, why would I be friends with her? What if their design style influences my own style? What if I feel jealous and competitive? These are the topics fellow brand designer Allison Burns and I get into. While our chat is design-industry specific you can take our conversation and apply it to any industry you might be in. We talk about many obvious and not-so-obvious reasons connections in your industry are so important and why you should make it a priority in your business.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

What to Do When Your Business Pivot Fails: A Guide to Course-Correcting

This spring, I shut down my agency model, let go of my team, and went back to solo work. It looked like a failure from the outside, but it was actually one of the smartest decisions I've made. In this episode, I'm sharing the real story of why my pivot didn't work - the time crunch with little kids, the lead generation reality, and the comparison trap that made me think I should be able to do what other designers were doing. If you've ever had to course-correct a business decision, this one's for you.

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Business Strategy, Branding + Design RuthAnn Rafiq Business Strategy, Branding + Design RuthAnn Rafiq

How to Grow Your Podcast with a Small Audience: Building a Brand That Attracts Listeners with Haley Hatcher

If you have a podcast, want to start a podcast, or are looking for ways to grow your podcast, this is the episode for you. I sit down with Haley Hatcher, the owner Heart Centered Podcasting, and we discuss all the ways you can grow your listenership if you have a small audience, smart ways to use your podcast to grow your business and website SEO and so much more. Haley is also my client, and I had the absolute pleasure of redesigning her brand and Squarespace website in 2024. Haley shared how her business has grown, as well as her confidence, since we relaunched her website.

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Motherhood + Lifestyle RuthAnn Rafiq Motherhood + Lifestyle RuthAnn Rafiq

My Best Financial Year in Business, Adding a Baby, Tough Lessons, and More in My 2024 Year-End Review

Hey friends! It’s that time of year where I look back and list my top 10 wins along with lessons I’ve learned along the way in my annual Year End Review. This is a fun, honest look at the things I’m celebrating - both personally and professionally - challenges, and everything in between. Celebrate with me and let’s say goodbye to 2024 and hello to everything that lies ahead!

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

LIVE Website Audit with Tips to Improve Your Own Site (REPLAY)

Hi friends! Welcome back to Rebrand with RuthAnn. I’ll be honest—I planned to record a fresh episode about growth in my business this year, but life had other plans. My kids and I have been battling sickness for weeks now (mom life, right?), so today, I’m sharing one of our most-loved episodes from the archives instead! This episode is all about giving your website the ultimate glow-up with a live website assessment.

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

Refreshing Your Brand for 2025? 5 Steps to a Powerful Uplevel

Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing! It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

How to Build Self-Trust with Emily Sloan

Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence.

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