the Life-first business, growth, change, encouragement, and real-talk podcast

WELCOME TO

I host the Rebrand with RuthAnn podcast where I talk about life-first business, navigating growth and change, rebranding with intention, and behind the scenes of what it really looks like to build something sustainable while raising littles.

It's honest, encouraging, and designed for women who want to grow their business with an impactful brand without sacrificing what matters most.

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What you’ll find with this show

  • Each episode has a companion blog post style outline so you can get all the info of the show with (or without!) listening—whichever suits you and your schedule!

  • Every month I like to do a guest and solo episode which offers variety and also showcases the expertise of many industry leaders so you can grow your business.

  • I believe your business should support your life, not the other way around. I often talk about motherhood, leaning into your passions and building a life you love - while having a business that supports that.

I'm always looking for inspiring women to join me for real, unfiltered conversations about business, growth, and navigating change.

Want to be a guest on the show?

I'd love to hear from you if:

  • You're a woman entrepreneur with expertise or experience to share

  • You've navigated a pivot, rebrand, or major transition in your business

  • You're open to getting real about the messy middle—not just the highlight reel

  • You have insights that would resonate with coaches and service providers building life-first businesses

This isn't about having it all figured out. It's about showing up authentically and sharing what you've learned along the way.

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New episodes drop twice a month where I have real-talk conversations about rebranding, design, and building a business that works WITH your life (not against it).

Meet Your Host

I’m RuthAnn, the brand and website designer for women coaches and service pros ready to step into their next era of business growth.

I started this podcast back in 2023 to have the real, unfiltered conversations of, not just the mountain top moments but the (far more interesting and often not as talked about), messy middle of navigating growth, change, and rebranding.

Join me and my guests for episodes every other week where we discuss branding and website design, motherhood, entrepreneurship, and creating a business that supports your life–not one that overtakes it.

Whether you're considering a rebrand, navigating a pivot, or just want to feel less alone in the messy middle, this podcast is for you.

All Episodes

Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Befriending the Competition: How Finding Your People in Your Industry Changes Everything with Allison Burns

She works with the same types of clients I do, why would I be friends with her? What if their design style influences my own style? What if I feel jealous and competitive? These are the topics fellow brand designer Allison Burns and I get into. While our chat is design-industry specific you can take our conversation and apply it to any industry you might be in. We talk about many obvious and not-so-obvious reasons connections in your industry are so important and why you should make it a priority in your business.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

What to Do When Your Business Pivot Fails: A Guide to Course-Correcting

This spring, I shut down my agency model, let go of my team, and went back to solo work. It looked like a failure from the outside, but it was actually one of the smartest decisions I've made. In this episode, I'm sharing the real story of why my pivot didn't work - the time crunch with little kids, the lead generation reality, and the comparison trap that made me think I should be able to do what other designers were doing. If you've ever had to course-correct a business decision, this one's for you.

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Business Strategy, Branding + Design RuthAnn Rafiq Business Strategy, Branding + Design RuthAnn Rafiq

How to Grow Your Podcast with a Small Audience: Building a Brand That Attracts Listeners with Haley Hatcher

If you have a podcast, want to start a podcast, or are looking for ways to grow your podcast, this is the episode for you. I sit down with Haley Hatcher, the owner Heart Centered Podcasting, and we discuss all the ways you can grow your listenership if you have a small audience, smart ways to use your podcast to grow your business and website SEO and so much more. Haley is also my client, and I had the absolute pleasure of redesigning her brand and Squarespace website in 2024. Haley shared how her business has grown, as well as her confidence, since we relaunched her website.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

How to Build Self-Trust with Emily Sloan

Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Should You Talk Politics in Your Business? My Honest Take

In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask ourselves before sharing anything political on our platforms.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Crafting Your Niche with Brand Strategist Mallika Malhotra

Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life.

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Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Brand Strategy Straight Talk with Asia Dore

In this episode, I interview my long-time friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-bs, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters.

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Branding + Design, Business Strategy RuthAnn Rafiq Branding + Design, Business Strategy RuthAnn Rafiq

How to Make Your Rebrand Happen This Year - And Other Productivity Hacks

In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line?

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