The Missing Link Between a Successful Rebrand and One That Falls Flat
Learn three proven marketing strategies that can supercharge your rebrand and help you attract more clients and boost your revenue. If you're a business owner looking to revitalize your brand and reach your audience effectively, this post is for you! In today’s competitive market, a rebrand can be a game-changer, but without the right marketing strategies, it can fall flat. I’m sharing insights from my own experiences to help you navigate this crucial time phase in your business.
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Before we dive into the episode, have we met?
I’m RuthAnn, the brand + Squarespace website designer behind the women-centered design studio, Rebrand with RuthAnn.
Since 2016 I’ve been working with incredible women coaches and service providers with sophisticated branding and website design. I LOVE seeing women step into their next level of business growth with a brand and website that’s set up for their expansion.
On the personal side, I’m a wife, mama to 3 littles and we live in Kansas City, Missouri. So good to meet you!
I’m going to be talking today about a pattern I’ve noticed in the online space.
I've worked with incredible women who've gone on to sell out their group programs and hit multiple millions after their rebrand. But I've also had clients where... nothing happens. Their beautiful new brand just sits there, doing nothing for them and it leaves them wondering why isn’t their rebrand “working”?
Early on in my business, I really used to take this personally . I would create a gorgeous brand and strategic website only to find out months later they'd closed their business or stopped paying for their Squarespace subscription. Through coaching with the amazing Anna Rapp, I learned this wasn't about me - but there WAS a pattern I couldn't ignore.
The difference between wildly successful rebrands and ones that fall flat? Marketing.
Before we get into the topic of marketing I want to clarity Branding vs. Marketing:
Branding = How people perceive you. Is your brand approachable? Exclusive? Premium? Quirky? This is what I do - I help you craft a brand that conveys your personality, charisma, and expertise through visual branding which is a color palette, fonts, design elements, patterns, and website design.
Marketing = HOW you get that brand in front of people who can buy. Marketing can include Paid ads, guest appearances, speaking, blogging, social media - there are countless ways to promote yourself and get in front of your ideal clients.
Here's the thing: When someone works with me, they get a streamlined, cohesive brand that appeals to their ideal audience. But some times (normally the newer business owners) don't have a plan for how to promote it. And that's what we're fixing today and I’m going to be sharing 3 marketing strategies that WORK after a rebrand:
Strategy #1: Run a Strategic Giveaway
This is one of the most effective ways to get new eyes on your new brand. I've seen this work time over time - my own coach teaches this strategy to her clients.
I ran one last year and got tons of engagement, but it didn't convert as well as I'd hoped. Here's what I learned:
✅ In order to make a giveaway successful
You need a low Low barrier to entry (make it easy to enter)
Add everyone who enters to your newsletter list automatically
For people who don't win, offer an alternate way to work with you - a lower-cost option or a discount code
The goal isn't just the giveaway - it's building your list and creating multiple touchpoints with potential clients.
Strategy #2: Launch a Workshop or Training
If you've already run workshops or have experience teaching, this is GOLD after a rebrand.
Why it works:
Creates buzz and drives traffic to your new website
People experience your new brand firsthand
You can sell at the end, offer a discount code, or invite people to join your newsletter
The more people visiting your site and experiencing your new brand, the better because your site will do the selling for you.
Strategy #3: Guest on Other People's Platforms
There’s a host of ways to do this: Podcasts, summits, collaborations, speaking opportunities - these get you in front of established audiences who already trust the host and they are gold.
I had a friend who had an amazing guest podcast opportunity and she was so stressed before the interviwe because her brand wasn’t at the place that she wanted it to be at, she was tweaking it and hoping it would be good enough. It was a massive opportunity for her and you don’t want to blow it on a brand that you feel hesitant to share or feel like it really doesn’t communicate your value.
After a rebrand, you have:
Fresh visuals to share
A polished website to send people to
Renewed confidence in how you're showing up
Use that momentum to pitch yourself as a guest. Your new brand will also make you MORE attractive to hosts.
I hope these marketing strategies gave you some great food for thought, but there’s also something you need to hear: A rebrand will not fix your business problems. This might be surprising to hear from a brand designer but it’s true.
Before you rebrand, you need:
A plan for HOW to get clients
Knowledge of WHERE your clients are
A client roadmap for bringing in leads and nurturing them
A conversion/selling process
I know this feels like a lot. It IS a lot. These are marketing principles that take time to learn and implement.
But here's the magic: Once you have a solid marketing foundation - you're showing up where your audience is, you're pitching, you're getting inquiries - a rebrand is like pouring gasoline on what's already working. It makes the client experience and perception of your business more aligned with who you are and where you're going.
Marketing, like branding, is a whole industry. There are agencies, gurus, coaches, and a million paths forward when it comes to marketing
The most important thing? You need to love showing up. Whatever marketing you choose needs to be energizing and exciting, because that's the key to longevity. If you hate it and dread logging on, it won't be sustainable.
So here’s the truth:
A successful rebrand isn't just about beautiful design. It's about having the marketing systems in place to get it in front of the right people. When you combine a strategic brand with consistent, energizing marketing? That's when you see sold-out programs, million-dollar years, and the growth long after.
So if you're thinking you have a solid marketing plan in place, you just need a brand that communicates your value and THAT’s when you’re ready for a rebrand. Because after your rebrand you’ll be positioned as the premium choice AND you’ll have a plan to get seen and sell out.
And if you find you’re in the opposite boat, you don’t have a solid marketing plan but you have a brand you love that captures what you do and showcases it beautifully you need to find a marketing plan that works for you.
I hope you found this episode helpful! I will talk to you in the next episode.
Ready to level up? Learn how you can rebrand with RuthAnn
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Learn three proven marketing strategies that can supercharge your rebrand and help you attract more clients and boost your revenue. If you're a business owner looking to revitalize your brand and reach your audience effectively, this post is for you! In today’s competitive market, a rebrand can be a game-changer, but without the right marketing strategies, it can fall flat. I’m sharing insights from my own experiences to help you navigate this crucial time phase in your business.