The Signature
Brand and Website Redesign Experience
Sophisticated branding married with strategic website design that piques interest, engages deeply, and converts—today and for years to come.
You have the experience, skills, and life-transforming services.
It’s time for your brand showcase that.
Visibility isn’t enough, you need conversion.
You've built something truly incredible. You help your clients achieve amazing results. You have the services and systems. And yet, there’s a disconnect between the potential you SEE and what you HAVE.
Your brand needs to reflect where you are now–and where you’re headed or else you’re skipping out on massive untapped potential.
The truth is, your brand and website are the missing piece to the conversion you're craving.
Your brand should reinforce your expertise, not diminish it.
It's time for a double-take rebrand built for conversion that enables you to cash in on all your visibility efforts.
I work 1:1 with my clients delivering conversion-focused designs so the brand is positioned for visibility but the website is built to sell.
how I roll
You’ve worked too hard to see disappointing conversion rates, low website engagement, and not hitting your income goals. It’s time to turn interest into action signaling you are the clear, no-brainer choice in a competitive market.
With clients hitting 1M in revenue goals and selling out programs over $150K your brand can propel you hit your next big goal, and I can help.
Client Experience
The Signature Brand & Website
Custom design to elevate your superb services
Redesign experience
This is my start to finish white-glove brand and website service for women coaches and service providers who are ready for that next level of growth, visibility, and revenue.
Beautiful design is just the beginning. I anchor my design in strategy and craft elegant branding for the long run—so you have something you’re proud of for years to come.
what’s included:
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We start by getting crystal clear on your goals, your ideal clients, and marrying strategy with your personality. Every design decision flows from this foundation.
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A curated visual direction and extended color palette that captures the timeless, premium aesthetic your brand deserves.
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Your complete logo system: Primary Logo, Secondary Logo, and Submark. Flexible, cohesive, and designed to work with any marketing.
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Your brand blueprint. This ensures everything you create—or hand to your team—stays beautifully cohesive across every platform and client touchpoint.
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One custom piece designed to support your business goals: social media graphics, opt-in design, print materials, letterhead, stationery—whatever serves you best right now.
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A fully custom, high-converting website strategically designed to engage visitors and guide them toward taking action. (WordPress and Webflow available for an additional investment.)
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A tailored training for you and your team so you can manage your site with ease. One complimentary website support call offered after launch.
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Branded social media graphics so you can share your new brand with ease and excitement. Two weeks of email support following site launch.
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Launching your website is the start, not the finish, and I'm the design partner who wants to be there with you as you evolve and grow. You'll receive an exclusive invitation to monthly design support for marketing materials, site updates, your next launch—whatever you need to keep growing without hitting the brakes.
REAL CLIENT RESULTS
Million-dollar
Revenue milestones after rebranding
$150K+ Launch
And selling out programs
Features
In Vogue, NY Times, and O Magazine
Measurable
Increases in engagement, inquiries, and conversions
An 8-10 Week Process:
Minimal time commitment so you can focus on your priorities
The Timeline
This experience is designed for busy CEOs who don't have time to micromanage a rebrand. The full process takes 8-10 weeks and requires just 6 hours of your time—total.
You won't be searching for stock photos or questioning what outfits to wear for a brand photoshoot. I’m there for to provide everything you need including (creative direction for photoshoots). While copywriting isn't included in this package, I have a trusted partner who specializes in conversion-focused copy—and I'll connect you with her to ensure every piece of your brand works together seamlessly. Your role? Approve, provide feedback, and watch your vision come to life.
Your Time Commitment
1-3 hours
Once the deposit and contract are completed, you’ll receive the Intake Questionnaire. Finish the questionnaire as fast as you’d like and a scheduler to book your Brand Workshop call will follow.
30-60 min
During our Brand Workshop call I’ll hear your initial thoughts, we’ll discuss any changes you want to see, and I’ll get to work on a revision.
30 min
You’ll have a chance to review the designs and approve them when they’re just right. Some clients approve on the initial presentation, some clients use up all the revisions, so the timing here depends on those revisions.
30 min
You’ll review the Homepage design and allow me to either provide a revision or finalize and move onto all the other pages.
30-60 min
We’ll meet on Zoom for our Website Workshop call where we’ll review all the pages and talk through any tweaks and changes you want to see.
Your Total Time Commitment: 3-6 hours
The Design Process
Brand Design + Presentation
3-5 Days prior to our Brand Workshop call you’ll receive a full brand presentation including logo and color palette. You’ll have a few days to review and bring your thoughts to our Brand Workshop call.
Revise and Finalize Branding
We have up to 2 revisions in this part of the process to get your logo and colors just right. Once it’s approved we’ll move on to the next step which is the one marketing collateral item.
Website Homepage Design Begins
Once the logo and colors and marketing piece is approved and completed, we’ll move straight into the website. I’ll design the Homepage first and send you a proof.
Website Design Full Presentation
I’ll design all the other pages, grounded in SEO strategy and high-converting design and send you the remainder of the site pages your review. You’ll have time to review them and bring your thoughts and ideas to our Website Workshop call.
Final Review and Launch
We’ll finalize your site with quality checks and get everything set to go. All brand assets and files are delivered. You launch your site and we pop the champagne and celebrate you entering into a new era of momentum and business growth. Yippee!
Launch! And Optional Ongoing Support
Exclusive to my clients, you’ll have the option for month-to-month design support for marketing materials or additional desired brand assets such as social media graphics, print items, opt-in design, templates, podcast cover, etc.
Investment
The Signature Brand & Website Redesign Experience begins at $10,000 and scales based on page count, platform choice (WordPress or Webflow available), and custom requests.
This is a comprehensive investment that includes everything you need to launch a cohesive, conversion-driven brand and Squarespace website.
6 payments of $1666
Before I hired RuthAnn I didn’t know how to make all my ideas come to life, I felt overwhelmed by the amount of ideas and goals I had surrounding my business branding and website features. RuthAnn helped streamline my ideas by giving me actionable steps at each phase. I'm glad I took the leap of faith and invested with RuthAnn, I'm not sure my business would be this far along today if I wouldn't have. II feel good knowing I have her support and involvement moving forward as my business grows and evolves.
“My website is organized in a non-overwhelming way, and gorgeous.”
Gabby Hardesty
Are you a good fit?
This Experience Is for You If:
You're an established coach or service provider ready for serious growth
Visibility is there, but conversions aren't matching the effort you're putting in
Your current brand feels outdated or doesn't reflect where you are now—or where you're going
You want a premium, strategic online presence that positions you as the authority
You value timeless design that won't need replacing in a year
You're looking for a true partner, not just a designer who disappears after launch
You want a seamless process that doesn't drain your time or energy
This Isn't the Right Fit If:
You're just starting out in your field and are unsure of your ideal client, vibe, or vision
You live for design trends
You're looking for e-commerce functionality (I specialize in service-based businesses)
You're not ready to invest strategically in your business growth
You want a quick fix
You want pretty over purposeful
Frequently Asked Questions
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8-10 weeks in total from start to finish, with just 6 hours of your time required throughout the entire experience. Note that the timeline may be extended depending on special requests, add-ons, the number of revisions, and any additions to our work.
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I provide strategic messaging guidance and content structure, but full copywriting isn’t included. With that being said, I have a trusted copywriting partner who specializes on conversion-based copy who I highly recommend my clients.
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No worries! Additional pages can be added to you project. We’ll map out exactly what you need during the discovery call.
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Yes! Wordpress and Webflow are both available for an additional investment.
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You’ll have exclusive access to monthly design support—available only to my clients. Whether you need new marketing collateral, site tweaks, or seasonal updates, I’m here for you. I love supporting with my clients with long-term support if that’s what you need.
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Absolutely. Payment plans are available to make this investment accessible for your business.
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Two things: 1) Do you love the work in my portfolio? Take a look at the past projects I’ve worked on and if you love the look, vibe, and feel of my work, you’ll probably love what we work on together. 2) Let’s connect over a Discovery Call and get a feel for each other, and you can decide from there.
I’m confident that if you love my work and we hit if off in a Discovery Call that you’ll walk away with a brand and website you truly LOVE and are obsessed with and one that’s positioned for longterm growth.
Close the gap between visibility and revenue
You've worked too hard to get to this point to have your brand and website weighing you down—one that doesn’t represent you well.
It’s time for a premium, strategic brand and website that reflects your authority, converts your audience, and grows with you.
