the Life-first business, growth, change, encouragement, and real-talk podcast

WELCOME TO

I host the Rebrand with RuthAnn podcast where I talk about life-first business, navigating growth and change, rebranding with intention, and behind the scenes of what it really looks like to build something sustainable while raising littles.

It's honest, encouraging, and designed for women who want to grow their business with an impactful brand without sacrificing what matters most.

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NEWEST EPISODE

Latest on the podcast

What you’ll find with this show

  • Each episode has a companion blog post style outline so you can get all the info of the show with (or without!) listening—whichever suits you and your schedule!

  • Every month I like to do a guest and solo episode which offers variety and also showcases the expertise of many industry leaders so you can grow your business.

  • I believe your business should support your life, not the other way around. I often talk about motherhood, leaning into your passions and building a life you love - while having a business that supports that.

I'm always looking for inspiring women to join me for real, unfiltered conversations about business, growth, and navigating change.

Want to be a guest on the show?

I'd love to hear from you if:

  • You're a woman entrepreneur with expertise or experience to share

  • You've navigated a pivot, rebrand, or major transition in your business

  • You're open to getting real about the messy middle—not just the highlight reel

  • You have insights that would resonate with coaches and service providers building life-first businesses

This isn't about having it all figured out. It's about showing up authentically and sharing what you've learned along the way.

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New episodes drop twice a month where I have real-talk conversations about rebranding, design, and building a business that works WITH your life (not against it).

Meet Your Host

I’m RuthAnn, the brand and website designer for women coaches and service pros ready to step into their next era of business growth.

I started this podcast back in 2023 to have the real, unfiltered conversations of, not just the mountain top moments but the (far more interesting and often not as talked about), messy middle of navigating growth, change, and rebranding.

Join me and my guests for episodes every other week where we discuss branding and website design, motherhood, entrepreneurship, and creating a business that supports your life–not one that overtakes it.

Whether you're considering a rebrand, navigating a pivot, or just want to feel less alone in the messy middle, this podcast is for you.

All Episodes

Business Strategy RuthAnn Rafiq Business Strategy RuthAnn Rafiq

Brand Strategy Straight Talk with Asia Dore

In this episode, I interview my long-time friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-bs, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters.

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Branding + Design, Business Strategy RuthAnn Rafiq Branding + Design, Business Strategy RuthAnn Rafiq

How to Make Your Rebrand Happen This Year - And Other Productivity Hacks

In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line?

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

Your Checklist for Hiring the Right-Fit Designer for Your Brand or Website Project

Today I’m sharing a 7 step checklist for hiring (the right fit) designer for your project. I believe it’s so important to find a designer you connect with, not only style wise, but values wise. I share my best tips for finding someone, why I believe you should get on multiple discovery calls with multiple designers, and why making a decision at the end of all this research is essential.

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

Decoding the Trend-Following Dilemma - When to Avoid and Adopt Trends for an Irresistible Brand

To follow the trends? Or to not follow the trends? I honestly think you should follow trends in SOME situations but not others. In today’s episode we’re breaking when to follow trends, three trends I recommend to avoid to solidify and grow your brand, and three trends to adopt for a more powerful online presence.

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Motherhood + Lifestyle RuthAnn Rafiq Motherhood + Lifestyle RuthAnn Rafiq

Year in Review - Biggest Wins, Tough Lessons, Finding MY Success and What's Next

It’s that magical time of the year for reflection, celebrating wins, and planning ahead and I’m so excited to be sharing all those things and more in this candid conversation. I believe doing a year in review is so helpful in setting goals for the upcoming year and something I encourage you to do if you’ve never given it a try!

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

Upgrade Your Squarespace Website and Get Better Results and Why it’s Time to Shift from 7.0 to Fluid Engine

Are you still using the old version of Squarespace? If you’ve been thinking about upgrading your Squarespace site this is the perfect episode for you! I LOVE Squarespace but let’s be honest, the old version left a lot to be desired. That’s why I’m so excited to share about the new version…

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Branding + Design RuthAnn Rafiq Branding + Design RuthAnn Rafiq

LIVE Website Assessment

Today I'm shaking things up and walking you through a LIVE website assessment! The Revive Brand + Website Assessment is a service I started offering in early 2023 and it’s one of my favorite things where I walk through your website and give you practical copy and design tips so you can book more calls on your site and sign more clients.

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RuthAnn Rafiq RuthAnn Rafiq

Refreshing Your Brand for 2024? 5 Steps to a Powerful Uplevel

It’s mid November and this is the time of year where a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process.

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