the Life-first business, growth, change, encouragement, and real-talk podcast
WELCOME TO
I host the Rebrand with RuthAnn podcast where I talk about life-first business, navigating growth and change, rebranding with intention, and behind the scenes of what it really looks like to build something sustainable while raising littles.
It's honest, encouraging, and designed for women who want to grow their business with an impactful brand without sacrificing what matters most.
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NEWEST EPISODE
Latest on the podcast
What you’ll find with this show
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Each episode has a companion blog post style outline so you can get all the info of the show with (or without!) listening—whichever suits you and your schedule!
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Every month I like to do a guest and solo episode which offers variety and also showcases the expertise of many industry leaders so you can grow your business.
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I believe your business should support your life, not the other way around. I often talk about motherhood, leaning into your passions and building a life you love - while having a business that supports that.
I'm always looking for inspiring women to join me for real, unfiltered conversations about business, growth, and navigating change.
Want to be a guest on the show?
I'd love to hear from you if:
You're a woman entrepreneur with expertise or experience to share
You've navigated a pivot, rebrand, or major transition in your business
You're open to getting real about the messy middle—not just the highlight reel
You have insights that would resonate with coaches and service providers building life-first businesses
This isn't about having it all figured out. It's about showing up authentically and sharing what you've learned along the way.
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New episodes drop twice a month where I have real-talk conversations about rebranding, design, and building a business that works WITH your life (not against it).
Meet Your Host
I’m RuthAnn, the brand and website designer for women coaches and service pros ready to step into their next era of business growth.
I started this podcast back in 2023 to have the real, unfiltered conversations of, not just the mountain top moments but the (far more interesting and often not as talked about), messy middle of navigating growth, change, and rebranding.
Join me and my guests for episodes every other week where we discuss branding and website design, motherhood, entrepreneurship, and creating a business that supports your life–not one that overtakes it.
Whether you're considering a rebrand, navigating a pivot, or just want to feel less alone in the messy middle, this podcast is for you.
All Episodes
Week 1: Barb’s Branding Journey - The Brand Strategy Kick-Off Call and Project Introduction
I am SO thrilled to be documenting my clients rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients.
BTS of My Own Website Refresh and How to Make Updates for Your Own
I’m SO excited to reveal my updated website with you! I share the changes I made to my website design, including tightening up my messaging, updating my photos, and showcasing my work throughout the site. I also talk about the importance of a clear client journey and how to add credibility and expertise to your brand.
How to Make Your Rebrand Happen This Year - And Other Productivity Hacks
In this episode, I’m sharing practical tips for how to make big goals, like a rebranding project, ACTUALLY happen. I think it’s easy to have that new year energy and make really big goals, but when that shine wears off, how do you stay motivated and dedicated to take your goals over the finish line?
Your Checklist for Hiring the Right-Fit Designer for Your Brand or Website Project
Today I’m sharing a 7 step checklist for hiring (the right fit) designer for your project. I believe it’s so important to find a designer you connect with, not only style wise, but values wise. I share my best tips for finding someone, why I believe you should get on multiple discovery calls with multiple designers, and why making a decision at the end of all this research is essential.
Decoding the Trend-Following Dilemma - When to Avoid and Adopt Trends for an Irresistible Brand
To follow the trends? Or to not follow the trends? I honestly think you should follow trends in SOME situations but not others. In today’s episode we’re breaking when to follow trends, three trends I recommend to avoid to solidify and grow your brand, and three trends to adopt for a more powerful online presence.
Upgrade Your Squarespace Website and Get Better Results and Why it’s Time to Shift from 7.0 to Fluid Engine
Are you still using the old version of Squarespace? If you’ve been thinking about upgrading your Squarespace site this is the perfect episode for you! I LOVE Squarespace but let’s be honest, the old version left a lot to be desired. That’s why I’m so excited to share about the new version…
LIVE Website Assessment
Today I'm shaking things up and walking you through a LIVE website assessment! The Revive Brand + Website Assessment is a service I started offering in early 2023 and it’s one of my favorite things where I walk through your website and give you practical copy and design tips so you can book more calls on your site and sign more clients.
Rebranding a Product-Based Business with Krystle Hamilton of Pretty Planner Co.
Today I'm so excited to have you meet one of my past clients, Krystle Hamilton. Krystle is a mom, wife, and the CEO of Pretty Planner Co., Kansas City's first minority owned luxury planner and stationary company.
3 Mindset Shifts That Come with Rebranding
When I first started my business, I was not yet a mother, but from the start I created it in a way that it would align with the vision for my life for when I WOULD become a mom. Today is a little BTS of my mom and entrepreneurship journey. I hope it inspires and encourages you!
How SEO Affects Rebranding with Barb Davids
Today, I am so excited to be talking all about SEO with an SEO specialist, because whenever people are looking to rebrand and re-do their website, so many questions come up about SEO.
Scaling with Ease with Anna Rapp
I am so excited to bring to you my very first guest on the show, Anna Rapp. Anna is my business coach and mentor and we also got the opportunity to work together last year on her rebrand.
Navigating Change When it Comes to Your Brand
Am I ready for a rebrand? Maybe this is a question you’ve asked yourself recently. So I thought we could discuss it because rebranding can be a big next step and investment for your business and I’d want you to make that choice with confidence!
How to Know When You’re Ready for a Rebrand
How should one navigate growth and change when it comes to your brand? How do you know if you should rebrand as you're going through a period of change? These are the topics we’re talking about today to help determine what your next best step is when it comes to going through different periods of evolving.
Branding vs. Rebranding
We’re going to dive into one of my favorite topics – branding vs. rebranding, the definition of the two, which one you should invest in, and what you can expect out of the process of each
My Business Backstory
Welcome to the very first episode of Rebrand with RuthAnn! Today I want to talk about my personal story, my business journey, and how I chose the niche of rebranding.
